RBC Business Segments and Market Strategy
Personal & Commercial Banking
■ The undisputed financial services leader in Canada
◉
◉
- #1 or #2 market share in all key product categories
Most branches and largest sales force in Canada
- Superior cross-sell ability
In 17 countries and territories in the Caribbean
2nd largest bank by assets (1) in English Caribbean
Provide innovative direct banking to U.S. cross-border clients
Ongoing investment in digitizing our banking channels
ATMs
Q1/2016 Highlights
Clients (MM)
13.6
Branches
1,355
4,824
Active digital and mobile users (2) (MM)
5.0
Employees (FTE)
34,924
Loans & acceptances (1) ($BN)
380.3
314.6
222
Deposits (1) ($BN)
AUA ($BN)
Net income ($BN)
5.0
4.5
4.4
2013
2014
2015
Revenue by business line (3)
Personal
Financial
Services
52%
1.3
1.3
Q1/2015 Q1/2016
Business segments
(1) Based on average balances. (2) Statistic is based on Canadian Banking only. (3) For the quarter ended January 31, 2016.
Business
Financial
Services
22%
Cards and
Payment
Solutions
19%
RBC
Caribbean
& U.S.
Banking
7%
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