Zapp's DFM for Electrification Opportunity in the Two-Wheeler EV Market

Carefully Targeted Budgeting Sustained digital push, lifestyle media, influencers and experiential marketing Illustrative Marketing and Rollout Spend Breakdown 10% 7% 12% 12% Content Digital Experiential CRM PR 48% 11% Others Zapp internal estimates 1300 SEO is key to acquire first look Supported by owned media platforms and content Backed up earned media platforms and content Physical experiential marketing for non-early adopters Paid media marketing expected to be limited 33 33

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