Global Beverage Trade and Company Overviews
New Zealand beverage firms are delivering on packaging-driven innovation
1. PACKAGING
INNOVATION
SELECT EXAMPLES OF PACKAGING INNOVATION: NEW ZEALAND BEVERAGE FIRMS
2017
COMMENTARY
Traditionally water sold in plastic PET
containers or bulk containers, expansion of
premium waters in glass bottles
Unique bottle shapes allow companies and
brands to stand out on the shelf and to
position themselves as premium
Move from water as a commodity to water
as a brand with status potential - packaging
and messaging vital for this shift
As technology such as foil packaging
asceptic pouches becomes more available,
beverage companies offering range of
freezeable juices (e.g. Charlie's orange
juice)
Low barriers to entry - multiple brands on
shelf and ongoing innovation in packaging
and branding
Traditional
PURE
Innovative
ONEPURE
ONEPURC
INSIGHTS
Unique bottles for water use
Glass wine bottles
Screwcap wine cap
Positions water as a premium product
suitable for fine-dining and the dinner table
CHARLATAN
PINOT NOIR
INSIGHTS
Misty Cove first New Zealand winery to
produce canned wine
The Embezzler and Charlatan are an edgy
stylish pinot noir and sauvignon blanc
Appealing to younger audience
Source: photo credit (fair use; low resolution; complete product/brand for illustrative purposes; Blue River); various published articles; Coriolis analysis
INSIGHTS
Blue River Fresh Sheep milk in copper
vacuum insulated bottle (500ml)
Keeps cool for up to 48 hours or hot for 12
hrs
Reusable and refillable at their store
CORIOLIS
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