2013 Annual Report
EMPREGO
182 Annual Report 2013
LOCAL COMMUNITIES
Materiality
The Local Communities item is important to Santander Brazil for two main
reasons: the need for the Country to promote financial inclusion and the
capacity of the Bank to exercise significant influence on the topic. It is estimated
around 40% of the population have no access to the financial system. Moreover,
there are thousands of small entrepreneurs in Brazil operating in communities
with limited or no access to capital.
Impacts - The presence of a financial institution in developing communities may
help generate employment, provide support to entrepreneurs and boost the local
economy. In addition to enabling the Bank to attract and maintain new clients.
Santander's activity in these communities is based largely on the Microcredit
operation. The risks, in turn, are associated with the operational difficulties
arising from lack of infrastructure, rendering factors such as efficiency,
profitability and safety more sensitive.
Opening branches in these communities involves the analysis of geo-economic
data. Furthermore, the existing infrastructure in the community and the stage
of development of aspects such as formal and informal entrepreneurship, health
and education must also be taken into consideration. The process involving the
opening of service outlets in these areas is in accordance with normal flows and
may be adapted where necessary.
Policies and Commitments
The Bank has an expansion project defined for the
Microcredit operation, focused on low-income
communities, and assesses the areas of operations in
accordance with the potential market for entrepreneurs
and the knowledge of agents living in these communities.
Microcredit practices are available at http://sustentabilidade.
santander.com.br/oquefazemos/produtoseservicos/Paginas/
Microcredito.aspx
In addition to the microcredit operation, Santander operates
service outlets in communities in the initial stages of social
development, including Complexo do Alemão and Vila
Cruzeiro in Rio de Janeiro, and Paraisopolis in São Paulo.
Practices in relation to Community Branches are available
at: http://sustentabilidade.santander.com.br/oquefazemos/
produtoseservicos/Paginas/agenciasemcomunidades.aspx
Assessment Mechanisms
A complete audit of all the aspects involved in the
Santander Microcredit operation is conducted on an
annual basis. The results are reported in an institutional
press release and in the Bank's financial statements. The
goal is constant growth and investment in microcredit.
Indicators Consolidation
Access points in low populated or economically
disadvantaged areas by type: G4-FS13
Santander Microcredit now has 27 branch offices, 20%
of which are located in the Southeast region and 80%
in the Northeast region of Brazil. Its footprint includes
over 500 municipalities, whereby the credit agent can
serve clients within a 125 km radius of the branch office.
No branch offices were closed in 2013.
The Bank also opened a branch office in the community
of Paraisopolis in São Paulo (SP). This branch was opened
due to the fact this community is commercially active and
growing. The community is home to 9,000 established
entrepreneurs, 2,000 of which are officially registered
(data provided by the Resident's Association). In 2014,
the Bank intends to use the HDI of each region in order
to map the economically deprived areas.
GEOGRAPHIC
DISTRIBUTION OF
ACCESS POINTS:
Alagoas: Arapiraca and Maceió.
Bahia: Feira de Santana
Maranhão: São Luis and Imperatriz
Paraíba: João Pessoa, Campina Grande,
Patos, Cajazeiras and Guarabira.
Pernambuco: Salgueiro, Paulista, Recife,
Caruaru, Garanhuns, Petrolina, Araripina.
Piaui: Teresina
Rio de Janeiro: Baixada Fluminense
and Complexo do Alemão
Rio Grande do Norte: Mossoró and Natal
→ São Paulo: Paraisópolis, East, South and
North Districts.
Sergipe: Aracaju
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