Saga's Superbrand Strategy
POWERING A 'LIFE UNLIMITED' THROUGH INSIGHT
HUMAN-CENTERED DESIGN AS PART OF
OUR ECOSYSTEM...
Monitor against key
business metrics
Brand consideration
Lifetime value
Proposition commercials
Translate ageing into
needs and opportunities
Segmentation
Personas
⚫ Needs maps
01
We are here
Drive those into value
propositions and journeys
Gap analysis
Value propositions with
unique differentiators
⚫ Journey mapping
Expectations against journeys
Ensure brand is reflecting
these truths and measure
Brand development
⚫ Key brand metrics
05
Life
Unlimited:
02
Time, for you
24
Capital Markets Event - Saga's Superbrand Strategy
03
04
Measure customer
expectations and
experiences against these
• Experience-led VOC programme
Pain-point deep dives
Competitor CSAT/NPS
SAGAView entire presentation