2022 Update: Fidelidade Insurance Market Leadership
Fidelidade has developed consistently over time the
strongest insurance brand in Portugal
Leading brand
BASEF market study - TOP Players 2016-2022 (Global)
12,3
Insurer
19,0
11,8TRAN
QUILI
Price
10,8
Soundness
Innovation
18,4
7,8 TRAN 9,6
QUILI
DADE
10,2QUILI
TRAN
DADE
4,8
4,5
3,5 ages
4,1
ageas
2,7
2,2
16
17
18
19 20
21
22
16
17
DADE
6,4
6,1
5,2 ageas
3,7
2,7
2,0
16
17
18 19 20 21 22
16 17
18
19 20 21 22
MARCA N
ESCOLHA
CONSUMIDOR
MARCA MAIS
REPUTADA
2021
SEGURADORAS
Escolha do Consumidor '23
Best satisfaction and reputable insurer
Marktest Reputation Index '22
Most reputable insurance brand in
Portugal
Source: BASEF Seguros
MARCA DE
*CONFIANÇA⭑
2022
Readers D
fers Dig
Reader's Digest Trusted Brands '22
21st consecutive time as best reputable insurer
Superbrands
Superbrands '22
Top-of-Mind insurance brands in Portugal
11,7
7,2 TRAN
QUILI
DADE
4,2
ageas
18 19 20 21 22
PORTUGAL
DIGITAL
AWARDS 2022
axians
DC
Portugal Digital Awards '22
Best Insurance Project - Just in
Case
13 FIDELIDADEView entire presentation