Investor Presentaiton

Significant opportunities to grow We have multiple ways to win Aided Awareness 2020 Dog HH's 54% 46% 61 4 Buying Rate % ACV Distribution $120 $630 44.3% 55.7% Current Aided Awareness Unaware ■Freshpet No Freshpet Available Not Available Drive Awareness Increase Penetration Avg. Cost to Feed 30 lb Dog Increase Frequency of Use. & Size of Dog Expand Distribution Source: Nielsen HH Panel data ending 2/20/21, Scanner data through 2/20/21, and Freshpet 2019 A&U freshpet 78

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