Investor Presentaiton

Globally Recognised Export Player with Long Standing Relationships FLAIR IS A GATEWAY TO INDIA FOR INTERNATIONAL BRANDS Enjoys trust & reliability with reputed international brands Long-standing relationships (15 years+) with leading international companies EXPORTS IS A SIZEABLE OPPORTUNITY FOR FLAIR Others 25%-35% Export of writing instruments FY18-FY23 Pens 65% -75% Known for high-product quality, customer service, manufacturing & engineering capabilities, and sales & distribution network From fiscal 2018 to fiscal 2023, India exported writing and creative instruments worth 18 billion per year on average, growing at ~9% CAGR. Of these, pens contributed 65-75% in value terms. Relationship with 54 international distributors & exporting to 77 countries across the globe Key brands for export markets: Key export Flair HAUSER pierre cardin Flair Creative ZOOX ESTONENTOS WORLD CLASS PENS Germany destinations (as of FY23): USA Japan UAE Yemen Colombia Demonstrated Ability to Partner with International Brands as a Relaible OEM Flair EXPANDING PRESENCE IN INTERNATIONAL MARKETS Export Sales (Crs) CAGR +31% 185 135 108 FY 2021 FY 2022 FY 2023 One of the Largest Exporters in the Writing Instruments Industry 22

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