BuzzFeed SPAC Presentation Deck

BuzzFeed 24.6% BuzzFeed 18.0% Comparable Company Benchmarking Analysis BuzzFeed Digital Media, Content & Commerce Mean: 18.5% Median: 16.7% 26.3% 2020A - 2022E Pro Forma Revenue CAGR (%) zynga Etsy 29.2% 25.9% Etsy 16.7% Digital Media, Content & Commerce Mean: 21.3% Median: 25.2% 27.7% 13.0% 25.2% Taboola IAC 2022E Pro Forma Adj. EBITDA Margin (%) 17.0% 10.5% The New York Times The New York Times Taboola zynga IAC Source: Capital IQ as of June 18, 2021. Note: BuzzFeed metrics per management estimates and pro forma for Complex acquisition. Taboola Sales and Adj. EBITDA per management estimates. 7.2% 51.8% Mean: 36.8% Snap Inc. Social Platforms 52.6% f 42.8% Mean: 32.9% Median: 34.6% Pinterest f 26.5% Social Platforms 29.9% Median: 29.3% 28.7% 26.1% Pinterest 20.4% Snap Inc. STRICTLY PRIVATE AND CONFIDENTIAL 33

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