Yelp Investor Presentation Deck

Owned & operated local ad platform Ad products leverage first-party data across categories and all stages of the consumer funnel Consumer Funnel Awareness Consideration Conversion Retention Yelp Ad Products On Platform Sponsored M Collections Spotlight Ads M Themed Ads Profile Upgrades Showcase Ads M Search Ads Request-a-Quote Request-a-Call Nearby Jobs Yelp Connect Off Platform Connected TV M Display M Direct Response Attribution On Platform Opens, Clicks & Visits Leads M Store Visits Call Tracking Opens, Clicks & Visits Broad-based Local Ad Platform Off Platform Online Conversion Brand Lift M M M M Multi-location only 16

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