Adobe Investor Day Presentation Deck
Adobe Experience Cloud: Data Insights & Audiences
A Adobe Analytics + Adobe
Customer Journey Analytics
Experience insights & intelligence
across omni-channel customer
journeys
A
Adobe Real-Time Customer
Data Platform & Adobe
Audience Manager
Customer data management &
activation for known & unknown
audiences
Source: Adobe, December 2021
A Adobe
Highlights
Internet scale behavioral dataset: ~23T data
transactions per year
• Rapid adoption of next-generation omni-channel
analytics stack
New multi-touch and Al-led attribution models
Highlights
• >21.5T segment evaluations per day
Adobe Real-Time Customer Data Platform is now
offered for B2B, B2C, B2B2C
Adobe Experience Platform Segment Match
unleashes the power of data collaboration for brands
and publishers
Innovation roadmap
Real-time executive level run-and-operate
dashboards and insights
Intra-cloud integration to ensure consistent reporting
and measurement
Cross-cloud segment publishing to power faster
activation of insights
Innovation roadmap
Innovation for highly regulated industries including
HIPAA readiness and advanced trust capabilities
• Continued expansion and customization of sources,
destinations and identity partners
• Advanced, real-time integrations for same- and next-
page personalization
© 2021 Adobe. All Rights Reserved. Adobe Confidential.View entire presentation