Arla Foods Consolidated Annual Report 2021

20 Arla Foods Consolidated Annual Report 2021 / Strategy / Scale to grow SCALE TO GROW Contents Over the years, we developed unique strengths and capabilities, such as strong brands, unique technologies, category leadership and expertise in our supply chain that allowed us to produce world leading products, increased our competitiveness and enabled us to build market leading positions. Scaling these strengths and capabilities will be key to creating more value for our owners. BRANDS Strategic branded volume driven revenue growth CAGR 2021-2026 Arla 3-4% 6-8% CASTELLO How will we do that? • We will strenghten our global brands. We will invest in creating further loyalty and preference around our brands and connect with more consumers around the world. • We will accelerate growth by scaling the positions in which we have a global competitive advantage. We will win in our core markets by strengthening our strategic partnerships with customers, taking leadership in the category, scaling our distribution and becoming stronger in both traditional and new sales channels. • We will take growth in Arla Foods Ingredients to the next level with cutting-edge innovation and strong partnerships with customers and suppliers Arla DANO ALT 100% PREDV MILK LURPAK NANTLY SALTED BUTTER CAPPUCCINO Arla organic RANGE 250ge MED MILK AB87845Y HAYS ENOW HAY EST? 1901 LURPAK 3-4% Puck 4-5% REVENUE SHARE DEVELOPMENT Share of total revenue 2021 III 10-12% 3-4% CAGR Brands 4-6% CAGR AFI Private Label 2026 Trading

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