Babylon SPAC Presentation Deck slide image

Babylon SPAC Presentation Deck

Driving More Segmented & Targeted Outreach to Engage Members 3 1 Risk stratify to inform outreach channels Risk Level Risk Low Med. High Engage Low Further segment risk categories to tailor messaging and outreach Medium High 1 Channels Persons 2 3 Data 4 High risk, pregnant member would receive messaging about prenatal care... 2 Insights Determine persons of members as we learn more through initial outreach Person 1: Adult male Person 3: Child with eligible parent 4 Test & iterate approach Test & Iterate Goals Person 2: Adult female Person 4: Child with ineligible parent Plan 20% Penetration % households signed up Home State Health - Illustrative Penetration Over Time Monitor 5 months HSH VBC penetrated(1) -20% (2) of member households in 5 months 1 year Time As of Q2 2020, Oak Street Health indicated less than 5% penetration (1) of total patients in its existing markets Source: Management reporting, Oak Street Health corporate presentation (October 2020). Notes: 1) Babylon defines penetration as the receipt of registration from a household in its covered population. Oak Street Health and other companies in our industry may calculate penetration and similarly titled measures differently, which could reduce the usefulness of penetration as a tool for comparison. 2) Within 5 months Babylon obtained at least 1 registration from 584 of 3,169 households in its assigned population. 32
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