Babylon SPAC Presentation Deck
Driving More Segmented & Targeted Outreach to Engage Members
3
1 Risk stratify to inform outreach channels
Risk Level
Risk
Low
Med.
High
Engage
Low
Further segment risk categories to
tailor messaging and outreach
Medium
High
1
Channels
Persons
2
3
Data
4
High risk, pregnant
member would receive
messaging about
prenatal care...
2
Insights
Determine persons of members as we
learn more through initial outreach
Person 1:
Adult male
Person 3:
Child with
eligible parent
4 Test & iterate approach
Test
&
Iterate
Goals
Person 2:
Adult female
Person 4: Child
with ineligible
parent
Plan
20%
Penetration % households
signed up
Home State Health - Illustrative Penetration Over Time
Monitor
5 months
HSH VBC penetrated(1)
-20% (2) of member
households in 5 months
1 year
Time
As of Q2 2020, Oak Street Health indicated less than 5%
penetration (1) of total patients in its existing markets
Source: Management reporting, Oak Street Health corporate presentation (October 2020). Notes:
1)
Babylon defines penetration as the receipt of registration from a household in its covered population. Oak Street Health and other companies in our industry may calculate penetration and similarly titled measures differently, which could reduce the
usefulness of penetration as a tool for comparison.
2)
Within 5 months Babylon obtained at least 1 registration from 584 of 3,169 households in its assigned population.
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