Sweetheart Brands Acquisition

Acquisition of Tradenames Transaction Strategic Rationale Sweetheart Acquired worldwide rights to Carter's Watch The Wear and H.W. Carter & Sons brands • Purchase price $38 million (cash) ● - Asset acquisition transaction only; no liabilities assumed Value of tradenames to be amortized on an accelerated basis over three years Purchase price <1% of current CRI market capitalization Strengthens the Carter's brand - Reduce possible consumer confusion - Control quality and distribution of products carrying the Carter's name • Facilitates expansion in key international markets where Carter's, Inc. did not have trademark priority CW Since 1859 CARTER'S Watch the Wear CARTER'S the W carterscww.com CARTERS bodysuits 5 pack bodysu CARTER'S CARTER'S chto ikets TM 12

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