Investor Presentaiton
Digital experience
Personalization
Hyper personalization
-
Personalised messages to handhold
customers throughout journey
Segmented targeting -
Reaching the customer by mapping their
interests/affinities
Interactive banners -
Banners with built-in calculators for instant
and customised quotes
Search engine optimization -
Use of Machine Learning (ML) to rank ICICI
Pru higher on search engines
Actionable insights
Nudge engine/ Actionable insights - Data
analytics based system which suggests the best
suited action to achieve the next goal
Smart solutions - Pre-approved personalized
best offers for instant issuance and persistency
backed by data
Modular data integration approach to meet
partner requirements
Use of Al & ML to analyze structured &
unstructured data
Cognitive automation - End-to-end process
automation using intelligent and cognitive
automation tools
ICICI PRUDENTIAL
LIFE INSURANCE
Al Artificial Intelligence
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