Investor Presentation August 2023
STRONG BRAND EQUITY
#1 ROYAL ENFIELD
85%
Consideration
ROYAL ENFIELD
#1 47% Top of Mind
Awareness
Mode of Self
Expression
31 percentage points
ahead of our closest
competitor
31 percentage points
ahead of our closest
competitor
*Internal Kantar report on Brand
Health Track - AMJ'2023 scores
Among the host of brand health metrics tracked by Royal Enfield, 'Top of
Mind Awareness' and 'Top Two Box Consideration' are key metrics.
Our Top of Mind Awareness (first brand that comes to mind) is the highest
in the category of 200cc+ at 47% while the closest competitor is at 16%.
Our Top Two Box Consideration (purchase intent) is the highest in the
category at 85% while the closest competitor is at 54%.
Community
Driven
Culture
Builder
FRE
INVESTOR PRESENTATION
August 2023
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