Fisker Ocean: World's Most Sustainable Vehicle Launch
AVERAGE SELLING PRICE (ASP)
•
Projecting mid-$50k ASP at Ocean maturity (likely higher in first
1-2 full years based on industry norms)
In-line with 5 highest-selling ICE premium SUV's ($49.1k-$55.4k)*
•
BILL OF MATERIALS (BOM)
Pursue Supply Chain "best pricing" through:
•
.
Benchmarking ("should-cost") group
Speed-to-market
C-level attention / decision-making
Influential partners
ASSEMBLY
.
Finalized long-term manufacturing agreement
•
•
Agreement covers planned volumes, cost, and quality metrics
Contract mfg de-risks quality and timing of launch and ramp-up
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OCEAN OPERATING MODEL
ILLUSTRATIVE ECONOMICS FOR FISKER OCEAN PROGRAM (LIFETIME AVG)
Approximate sales price
Approximate Bill of Materials
Approx Assembly, Shipping, and
Logistics, Warranty and Tariffs
Approximate Gross Profit
Incremental revenue for upper trim-levels and options converts at high margin
POWER
SPORT
EXTREME
Vehicle
Packages
30
Note: Company reserves the right to change prices and specifications from time to time
*Represents Audi Q5, BMW X3, Mercedes GLC, Lexus RX, Cadillac XT5 (Source: JD Power)View entire presentation