Callaway Investment Thesis and Business Transformation Overview
SOFT GOODS: MAINTAINING MOMENTUM IN A HIGH-GROWTH SEGMENT
•
Jack*
Wolfskin
៣
travis Mathew
Southern California-based active lifestyle
brand that is styled for both on and off the
golf course
Brand is experiencing significant growth
through products that resonate with
consumers and marketing strategies that
reach target demographics
Increasing geographic footprint in US and
internationally
Comparable store sales growth for owned
stores in 2021 was up 67% vs. 20201
Germany-based outdoor brand focused on
function and design since 1981
Strong presence in both DACH and China
regions, including being recently voted #1
most desired jacket brand in Germany²
Positioned to continue to grow as brand
awareness increases and direct-to-
consumer model grows
.
•
Callaway
Callaway C
OGIO®
Performance apparel and golf and lifestyle
bags
Enthusiasm for the sport of golf driving
increased demand for Callaway and OGIO
branded soft goods
Assumed the operations of Korea Callaway
Apparel business in July 2021, building on
successful takeover of Japan business in
2019, which has #1 share in the wholesale
channel
OGIO business provides strong profitability
after consolidating the brand into Callaway
infrastructure
GLOBAL SCALE NOW DRIVING MEANINGFUL COST SYNERGIES AMONG THESE BRANDS
1. Comparable store sales is a comparison of net sales to the same period of prior year for the comparable store base. A comparable TravisMathew store includes only those stores open for 12 months or longer.
Textilwirtschaft Verbraucherfokus 2022.
2.
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