Investor Presentaiton
Competitor landscape
MTN remains the leading player in the market with sustained advantage over competitors
Market share by mobile subscribers (%)
Competitive context
11,2%
8.4%
6.0%
13,9%
14.5%
17.5%
4.5%
15.6%
4.4%
15.1%
•
25,8%
27.1%
27.9%
30.6%
30,2%
Nigeria is a value-seeking market
•
Stable voice tariff due to price floor
•
49.1%
50.0%
48.5%
49.3%
50.4%
.
•
Competition shifted to data
Market is predominantly pre-paid, over 90%
Competition from VOIP services via OTT platforms
2017
2018
2019
2020
Q1 2021
MTN
Airtel ☐ Glo
9Mobile
Leadership position
on 4G with
accelerated
4G rollout
20
10
10
4/1/2019
30
40
50
60
70
5/1/2019
6/1/2019
7/1/2019
8/1/2019
4G Market Share (%) - FACEBOOK INSIGHTS
9/1/2019
10/1/2019
11/1/2019
12/1/2019
1/1/2020
2/1/2020
3/1/2020
5/1/2020
6/1/2020
4/1/2020
Airtel
Globacom
9mobile
Based on Group bi-directional methodology for calculating market share
7/1/2020
8/1/2020
9/1/2020
10/1/2020
11/1/2020
12/1/2020
1/1/2021
2/1/2021
3/1/2021
6
Our approach to market
Enhanced network quality and speeds with additional 800MHz spectrum
Aggressive LTE rollout & rural telephony deployment
Broad range of spectrum holdings (5G ready)
Integrated bundle offerings | Smartphone penetration drive
NPS leadership - #1
MTNView entire presentation