GN Making Life Sound Better

Worldwide: 80% of people with a hearing loss currently live without hearing aids ? "What prevents you from buying a hearing aid?" B Not penetrated 80% Source: Internal GN Hearing study analyzing the reasons for not buying hearing aids GN Making Life Sound Better I can wait 35% of respondents It won't work (for me) 22% of respondents It cost too much 20% of respondents Stigma and self-perception 15% of respondents It's too difficult 9% of respondents 13 GN

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