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Investor Presentaiton

Compounding Customer Cohort Spend Year 1 Spend Increasing with Each New Cohort Spend by cohort, indexed to year 1 through 2021 2017 2018 2019 2020 2021 coupang Year 1 Year 2 Year 3 Year 4 Year 5 2017 Cohort 1.00x 1.80x 2.35x 3.46x 4.55x 2018 Cohort 1.00x 1.98x 3.06x 4.17x 2019 Cohort 1.00x 2.19x 3.11x 2020 Cohort 1.00x 1.94x 9
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