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Investor Presentaiton

Retail Banking and Wealth Management Strengthening our position in priority markets RBWM Reported PBT (USDbn) Strategic Direction and Highlights Building a consistent, high standard, customer needs-driven wealth management service drawing on Insurance and Asset Management businesses • • Launched three managed solutions in Singapore and Hong Kong, including the Global High Yield Bond Fund (over US$1bn of subscriptions in 2012) Established Global Wealth Incentive Framework (GWIF) in Q1 2013 Leveraging global expertise to improve customer service and productivity, to provide a high standard of banking solutions and efficient customer service • +12% 5.2 4.7 3.0 3.7 1.6 1.5 20111 2012 Hong Kong ROAP RBWM Reported Revenue (USDbn) +8% 8.7 8.0 4.9 3.1 3.1 2011 2012 Hong Kong ROAP CER (%) 2011 2012 Hong Kong ROAP 36.9 32.7 • 78.1 72.3 Note: 5.6 1 The 2011 Reported PBT numbers are not additive due to rounding Infrastructure: Web-enabled foreign currency system, online launch of dual- currency deposits, improved market access for FX trading. Tools: Piloted new Wealth Dashboard in Taiwan and Singapore for improved customer service Digital banking: First mobile payment solution in Hong Kong (contactless card transactions), mortgage digital sales tools in India and Malaysia. Simplifying and re-shaping the RBWM portfolio of businesses to focus our capital and resources on key markets • Exits from RBWM business in Thailand, Japan, our life insurance businesses in Taiwan and South Korea, and our general insurance business in Hong Kong / Macau and Singapore Focus on secured lending, with mortgage growth in mainland China, Singapore, Australia and Malaysia Market leadership in deposits, mortgages, MPF, life insurance and credit cards in Hong Kong 18
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