Purple Revenue Growth Strategy slide image

Purple Revenue Growth Strategy

We are the fastest growing major US mattress brand purple US Bedding Manufacturer Market Share, % 6% <1%—1%— 6% .2% — 1% 2% 3% 2% 7% 4% Casper purple 7% 8% sleep number. 14% 13% 11% 11% 13% TEMPUR-PEDIC 22% 19% 20% 18% 14% Serta 17% 17% 19% 17% 15% SIMMONS 17% 15% 17% Sealy 15% 17% 26% 26% 27% 26% Others 24% 2015 2016 2017 2018 2019 Source: Bank of America Global Research Hardlines Report, September 9 2020 (cited sources: Furniture Today, ISPA, Company Reports, BofA Global Research) 6
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