ESG PRESENTATION
CASE STUDY
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FINANCIAL WELLBEING
HELPING OUR CUSTOMERS TO SAVE, THROUGH INSIGHTS, NUDGES AND GOALS
1 SET AND TRACK A SAVINGS GOALS THROUGH THE ANZ APP
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ANZ's Adult Financial Wellbeing Survey found active saving and not borrowing for
everyday expenses, to be the greatest behavioural drivers of financial wellbeing.
In Oct 2019 we launched 'set a savings goal' feature in the ANZ App to help
customers better manage their money and develop healthy savings habits.
From July 2020, customers began receiving personalised in-app notifications,
encouraging them to set a goal, stay on track and celebrate milestones along the way.
How our customers are feeling about the savings goal and notifications feature:
1 in 10 active app users have set a goal to date.
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•
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Top savings goals are: 'House' (24%), 'Holiday' (18%), 'Car' (11%) and 'Rainy day'
(9%).
Sent over 2.5m in app notifications. Customers with a 'home goal' were the most
engaged with these notifications.
Customers with a goal have a savings balance 3x that of a customer without a goal.
We've seen an incremental lift of nearly 7,500 more customers moving from our
transactor to savers segment.
9:41
11
a
<Accounts
Available
My House Deposit
013123 123451234
Current
$4,500.00
$4,500.00
$
Transfer
Pay
Personalise
Transactions
Statements
Manage
Your Progress
5% complete
9:41
<For You
Goals
Your Goals
EDIT GOAL
My House Deposit
Goal 43% complete
$4,500.00 of $90,000
3 years 11 months 6 days to go
22 minutes ago
High-5%
Because you're off to a great start! Keep
More
it up!
Today
ANZ m-banking funds tfer
transfer 382226 from 204204152
17 May 2010
$500.00
Total of 1 goal
$12,800.00
Edit Goal
$38,700.00 of $90,000 1 year 9 months 11 days to go
Set a New Goal
Turn an eligible account into a dedicated
savings goal, or learn more about eligible
accounts below.
ANZ Progress Saver
Set Goal
Available: $12,800.00
"Seeing the % rise and the photo attached
to the goal helps keep me focused and on
track. I remember what I'm saving for and
it deters me from making any
withdrawals. It's a great feature that has
definitely helped me."
ANZ
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