RBC Financial Performance Update slide image

RBC Financial Performance Update

Personal & Commercial Banking Strategic Priorities - Building A Digitally-Enabled Relationship Bank™M Transform How We Serve Our Clients Accelerate Client Growth Rapidly Deliver Digital Solutions Innovate to Become a More Agile and Efficient Bank ■ Make it easier for clients to access products and services digitally ■ Create capacity and capability to focus on advice, complex servicing and sales, and problem resolution Focus on innovating our branch network ■ Grow commercial market share through industry-specific credit strategies Target high-growth retirement segment and business succession planning ■ Continue to increase client acquisitions including key segments: high net worth, newcomers and students and young adults while deepening existing client relationships ■ Continue to deliver leading digital capabilities and functionality through our award-winning mobile app ■ Create partnerships to innovate, making it easier to bank with RBC ■ Invest in research and development to understand and meet rapidly changing client expectations ■ Accelerate investments to simplify, digitize and automate for clients and employees Change or eliminate products and processes that do not add economic or client value Invest in employees to enhance digital, agile and change capabilities Recent Awards RETAIL BANKER INTERNATIONAL Ipsos CELENT MODEL BANK North American Retail Bank of the year for the 3rd consecutive year; Best Latin/Caribbean Bank of the Year; Best Loyalty and Rewards Strategy for the 2nd consecutive year(1) J.D. POWER Highest in Customer Satisfaction Among the Big Five Retail Banks for a second consecutive year, a position RBC has now held for 5 out of the past 6 years (2) CSI RBC won 10 out of 11 Ipsos Financial Service Excellence Awards among the Big 5 Banks, including Customer Service Excellence (3). RBC received multiple awards from Celent for our leadership in digitally onboarding clients and transforming business payments; the awards follow our 2020 global recognition as Celent Model Bank of the Year (4) (1) Retail Banker International, 2020. (2) J.D. Power, 2021. (3) Ipsos, 2020. (4) Celent Model Bank, 2021. 10 BUSINESS SEGMENTS RBC
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