RBC Financial Performance Update
Personal & Commercial Banking
Strategic Priorities - Building A Digitally-Enabled Relationship Bank™M
Transform How We
Serve Our Clients
Accelerate Client
Growth
Rapidly Deliver Digital
Solutions
Innovate to Become
a More Agile and
Efficient Bank
■ Make it easier for clients to access products and services digitally
■ Create capacity and capability to focus on advice, complex servicing and sales, and problem resolution
Focus on innovating our branch network
■ Grow commercial market share through industry-specific credit strategies
Target high-growth retirement segment and business succession planning
■ Continue to increase client acquisitions including key segments: high net worth, newcomers and students
and young adults while deepening existing client relationships
■ Continue to deliver leading digital capabilities and functionality through our award-winning mobile app
■ Create partnerships to innovate, making it easier to bank with RBC
■ Invest in research and development to understand and meet rapidly changing client expectations
■ Accelerate investments to simplify, digitize and automate for clients and employees
Change or eliminate products and processes that do not add economic or client value
Invest in employees to enhance digital, agile and change capabilities
Recent Awards
RETAIL BANKER
INTERNATIONAL
Ipsos
CELENT
MODEL
BANK
North American Retail Bank of the
year for the 3rd consecutive year;
Best Latin/Caribbean Bank of the
Year; Best Loyalty and Rewards
Strategy for the 2nd consecutive
year(1)
J.D. POWER
Highest in Customer Satisfaction
Among the Big Five Retail Banks
for a second consecutive year, a
position RBC has now held for 5
out of the past 6 years (2)
CSI
RBC won 10 out of 11 Ipsos
Financial Service Excellence
Awards among the Big 5 Banks,
including Customer Service
Excellence (3).
RBC received multiple awards from
Celent for our leadership in digitally
onboarding clients and
transforming business payments;
the awards follow our 2020 global
recognition as Celent Model Bank
of the Year (4)
(1) Retail Banker International, 2020. (2) J.D. Power, 2021. (3) Ipsos, 2020. (4) Celent Model Bank, 2021.
10 BUSINESS SEGMENTS
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