B2B Growth Avenues

Clearly Identified Profitability Levers to Achieve Breakeven Gross Profit Long-term agreements with labels Positive impact of new verticals Marketing Focus on large and attractive markets to drive marketing efficiency Brand repositioning and home of music strategy Partnership-led go-to-market strategy Improved mix of marketing spend with higher share of B2B • Staff / G&A Current workforce in core music streaming business sufficient to deliver plan Limited and temporary investments for launch of new verticals 74

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