Investor Presentaiton
SBERBANK
170 YEARS. BY YOUR SIDE
corporate social responsibility >>
174
A
Branch Network 176
Developing our
Branch and Subsidiary
Network Abroad 178
Interview
Artamonov 182
Launching
the Customer Service
Outlet Reformatting
Programme 184
Interview
Torbakhov 188
Improving Remote
Service Channels
and Self-Service
Units 191
Socially Oriented
Products 192
Service Accessibility
for Customers with
Disabilities 194
BANKING SERVICES
ACCESSIBILITY OF
ENSURING
focus on ensuring banking services are accessible
has been a distinguishing feature of Sberbank throughout its entire
170-year history. Since its very establishment, the Bank has strived
to ensure its operations encompass a broad geography and that its
services are accessible to all social groups.
Today we maintain and advance this focus in several areas of activity
at once.
The bank continues to develop its branch network, which remains
its main service channel. We work to create the most advanced and
customer-friendly offices, design special office formats for different
customer groups and dramatically change the very philosophy of
retail banking services.
170 YEARS. IT'S JUST THE BEGINNING
WWW.SBERBANK.RU
ENSURING ACCESSIBILITY
OF BANKING SERVICES
ANNUAL REPORT
2011
The development of remote service channels and our network of
self-service terminals is one of the Bank's key approaches towards
expanding the accessibility of our services. By improving the func-
tionality of these channels and introducing additional features, we
make the Bank's services available on a 24/7 basis.
Through offering a line of socially oriented products and services,
we strive to make banking services accessible to customer groups of
varying economic status.
Providing home loans and mortgages is one of the most popular
banking services. It carries considerable social significance in Rus-
sia. Our objective is to make mortgage services accessible to most of
Russia's citizens, a goal we keep in mind when making decisions on
how to develop these products.
Sberbank pays special attention to making its services accessible to
those with disabilities. We take into account the special needs and
requirements of this group and work to make their interaction with
the Bank as comfortable and convenient as possible.
175
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