Q2FY23 Performance Update
Shift in Consumption Patterns and Favourable Governments Policies
Indian Consumer Appliance Market expected to grow @CAGR of ~9%
Indian Appliance and
Consumer Electronics (ACE) Market
CAGR: 9%
3,150
Kitchen Appliances Market
2,050
2017
2022E
Key Growth Drivers
STOVEKRAFT
(INR Bn)
T0
01
Moving towards Aspirational Lifestyle from functional Kitchen tools.
■LCA
■SCA
Non Stick Cookware
SKL's product mix favorable to
I
I
I
market growth trends - LCA and
Non Stick growing at 12% and
350
15%
21
02
70
127
207
10
86
111
2020
Need for Space Utilization -Emerging Concept of Modular Kitchen
202
03
03
Growth of E-Commerce and easy Financing options
2025E
India Government's Policies Favourable For The Consumer Appliances Industry
04
.
Shift from unorganized sector to organized sector in Indian manufacturing with the GST Implementation
Awareness of Cookware through Mass Media and Retality
Programs
•
Lower tax brackets (5%, 12% and 18%) used for Indian Kitchen Items vs excise +VAT taxed at ~31%
·
Make In India Initiative gave ACE market necessary boost which fostered Retail Manufacturing
Pradhan Mantri Ujjwala
Yojana - Target to provide
5 Crore LPG connection to
59
05
Health and Environment Concerns
under privileged women
.
Majority Kitchen appliances are electricity driven, electricity consumption tripled since 2000
•
Niche market for foreign investors, as Govt. allowed 100% FDI through automatic route in the electronic
hardware manufacturing sector
06
00
Technological Advancements
All information on this slide is obtained from the industry report prepared by Frost & Sullivan (India) Ltd. titled "Kitchen Appliances Market in India" dated December 16, 2019, read with the revised
industry report dated November 24, 2020 ("F&S Report"); "E" signifies Estimated
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