Investor Presentaiton
3. d) Steps to increase digital presence are paying off
Number of Digital Purchase Transaction (in Lakhs)
Source: RTA Data
For Customers
•
Seamless accessibility through app
Complete paperless and digitally-
enabled KYC process
93.57
90
80
70
60
50
40
30
26
41.4
28.55
26
20.1
20
10
0
FY 19
FY 20
FY 21
FY 22
Q4 FY 22
•
For Distributors
•
"UTI Buddy" - Mobile app for distributors
Introducing new digital training initiatives
to develop new mutual fund distributors,
including a program to train recruits
throughout India and ensure that they are
business-ready.
Marketing
Data driven digital marketing - through
email, SMS, notification and WhatsApp
We intend to continue our investments in
digital marketing and other customer- and
distributor-facing digital initiatives.
Sales through Digital Platforms (as a % of Equity & Hybrid MF Gross Sales)
60
50
40
30
22.9
20
15.9
22
10
53
53
46.5
42.25
0
FY 19
FY 20
FY 21
FY 22
Q4 FY 22
23
uti
UTI Mutual Fund
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