HDFC Life Corporate Presentation

Persistency trends for HDFC Life¹ Across key channels (%) 88 78 71 Agency 22 62 55 Across key segments (%) 89 80 73 34 60 60 55 Savings (Traditional) 86 76 70 65 53 90 00 83 لله 73 64 49 Banca Direct ■13th month 25th month 37th month 49th month 61st month 81 69 66 99 Savings (UL) 99 66 48 56 CY (9M FY23) 88 87 78 71 64 Company PY (9M FY22) 93 86 87 79 76 77 71 67 40 Protection ■13th month ■25th month ■37th month ■49th month ■61st month 1. For individual business; Excluding single premium and fully paid up policies. Current year numbers are on a merged basis, hence prior year is not comparable Company 52 62 63 53 HDFC Life

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