Nova Realidade Covid-19 após 1 ano
Digital experience
69%
国
Since COVID-19, consumers are buying more online
with 44% using different technologies, for example,
mobile apps or voice activated devices
38%
Consumers consider it very important for a company to
have a website, with 31% considering e-commerce /
online shopping and access to web chat with a very
important person for 29%
1 26%
22%
Have application
availability
● 15%
Voice interaction
Digitized physical
experience, for example,
mobile phone that can
be used interactively in
the store
13%
Augmented or virtual
reality, for example,
in-store headphones
KPMG
Source: Me, my life, my wallet - 3° Edição
B₁
12%
11%
Artificial cognitive
intelligence, for
example, interactive
robots in the store
Chat on the web
with a robot
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