Investor Presentaiton
Strong Brand and Well-Entrenched Distribution Network
Strong brand with market leading position across various product categories
Dual brand portfolio can offer products at all price points serving multiple
customer sub-segments
23 States
In-depth knowledge of own research products, proven go-to-market
strategy and deep farmer connect facilitates launch of Speciality products
14,000+
Distributors
65+ Depots
~40,000
Dealers
ā On-field demonstration of products, training of farmers in using the products,
building awareness among stakeholders in relation to the products
Pan-India distribution network ensures strong presence with both
retailers and farmers and on-time feedback mechanism
1 million+
Farmer Connect through
1,400+
Field / Market Development
Officers
Scale and diversity of product offerings lead to superior bargaining power
with distributors and provides one-stop solution for farmers
18%
~600
Sales Team
Bulk & Branded Contribution
(FY21)
Exports
65%
35%
Domestic
O
82%
Bulk Branded
17View entire presentation