Investor Presentaiton
#3 Rise of integrated experiences will lead to SuperApps
Leisure &
Entertainment
E-Hailing:
Food,
Transport,
Grocery,
Parcel
E-
Wallet
Digital
Bank
E-Commerce
Digital
Investment
Tele-Health
Micro-
lending
Insurance
Superapps are racing towards user cross
pollination within the ecosystem
More than 30%
2%
Customer transactions are outside of
a bank's platform
Gojek's contribution to GDP, led to
regulatory support for superapps
Source: Empowering Indonesia 2023 report
.
Bank Mandiri has 2 different SuperApps for different customer segments,
contributing about 30% to the bank's revenue.
SuperApps have significant potential for generating new revenue streams
and increasing cross selling for the banks. They can further help the banks by:
•
Providing a seamless CX at lower costs as they will streamline day to
day financial functions onto one platform while also lowering operating
costs and providing access to new data sources.
They will also enable the banks to improve their data management and
analytics capabilities and create a single source of truth for all business
lines. This will help banks to develop a better view of the risks involved,
while also helping them to create targeted financial products for each
customer
Banks will be able to focus their efforts towards forging longer-term
relationships that will boost customer acquisition and satisfaction.
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