Effective Investment Promotion Strategy

INVESTMENT STRATEGY TEMPLATE 1 2 3 4 5 6 7 8 9 10 - - Markets and sector strategies Assess competitive environment The IPA should consider what its core target markets (source of FDI) and sectors are - taking into account that well funded IPAS may only have three to five core markets (e.g. China, EU, Japan, the US, etc.) and sectors (e.g. Food Packaging, garments, electronics, agro- industry, services) ■ Investor targeting and lead generation: the geographic markets and industry sectors being targeted by the IPA are a core part of an investment promotion strategy UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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