Strategic Expansion and Growth

Asia High quality business model pulse $ 2m Total new customers 2x Incremental new customers from direct-to-consumers and EB business4 $11.4 bn Total weighted premiums Total renewal +6%1 H&P renewal +10%¹ +14% Growth in IFRS operating profit¹ to $1.7bn $220bn Eastspring FUM Asia Life FUM +15%2 to $122m $37.3bn Embedded Value Up 2x in 5 years³ pulse' by Prudential Accelerating Pulse rollout & customer acquisition High quality recurring business model क PRUDENTIAL Data as of HY20 unless otherwise stated 1. Year-on-year change on a constant exchange rate basis 2. Year-on-year change on an actual exchange rate basis 3. Between 2014 and 2019; on an actual exchange rate basis 4. Versus traditional distribution channels || Resilience through diversified platform eastspring investments Structurally advantaged business Growing value & scale Kil 12

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