Sustainable Success Going Forward

5. New Brand (Strategy of Genesis) Genesis Brand to achieve full line-up of 6 models by 2021 History 22 222 GENESIS GENESIS GENESIS GENESIS อง G80 2008 2013 2015 2016 2017 Genesis 1st gen. (Hyundai) Genesis 2nd gen. (Hyundai) Launched Genesis brand & EQ900 (G90) G80 (Genesis) G70 (Genesis) Roadmap Phase 1 (~17) Phase 2 (~21) Phase 3 (21 ~ ) Sales Channel Sales Channel Sales Channel Share existing sales network and resources Line-up: 3 models Selectively open exclusive dealers and operate online sales channel Line-up: 6 models Separately operate exclusive dealers Line-up: Diversify powertrain EQ900 (690) G70 G80 Large-size SUV Sporty Coupe Mid-size CUV Green car models HYUNDAI

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