Investor Presentaiton
Growing B2C Mix
Retail contribution in Focus Cities (Non-Covid) to Total Revenue
58%
56%
52%
48%
FY18
FY19
FY20
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60%
FY21
FY22
Chart shows B2C contribution over the years in focus cities; Mumbai,
Chennai, Bangalore, Surat and Pune
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METROPOLIS
The Pathology Specialist
Efforts to increase the Retail share in focus cities to 65%
B2C contribution in the last few years has seen an upward trend owing to:-
✓ Aggressive network expansion to go closer to the patient
✓ Integrated Brand building campaigns to establish Metropolis as a trusted brand in the mind of consumer and the doctor
✓ Building awareness amongst doctors for quality and service differentiators of Metropolis vs the unorganized sector
✓ Obsessively monitoring customer experience and generating an NPS (*Net Promoters Score) of 91 across the group
On Consolidated Basis
*Net Promoter Score is a management tool that is used to gauge the loyalty of a firm's customer relationships
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