RBC Business Segments and Market Strategy
The RBC story
RBC
Market leader with a
focused growth strategy
Diversified business
mix supports deep
client relationships
Financial strength
underpinned by prudent
risk and cost
management
Innovation is in our
DNA
Leading corporate
citizen
■ Market leader in Canada and one of the largest financial institutions
globally (1)
■ Clear strategy for continued long-term growth in Canada, the U.S. and
select global markets
■ Well-diversified across businesses, geographies and client segments
Ability to capitalize on opportunities created by changing market dynamics
and economic conditions
■ Wide breadth of products and capabilities allows us to meet all of our
clients' financial needs and build deep, long-term relationships
■ Track record of earnings and dividend growth while maintaining a
disciplined approach to risk and cost management
■ Credit ratings amongst the highest globally.
Strong capital position and a high quality liquid balance sheet
■Long history of innovation and proven ability to adapt to industry trends.
Investments in technology allow us to drive efficiencies and deliver an
exceptional client experience
■ Focused on simplifying, digitizing and personalizing our products to make it
easier for clients and employees to do business and lower costs
■ Provide over $100MM in donations, sponsorships and community
investments, including the RBC Kids Pledge and RBC Blue Water Project
■ Globally recognized as a financial services thought leader
About RBC
(1) Based on market cap as at January 31, 2016.
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