Pet Retail Market and Valuation Outlook
Appendix 20
95
20: Geospatial Analysis (C)
In addition, we also sought to understand the pattern of Petz and Cobasi stores. We understand that
despite having a high radius of influence, the megastore model does not have the same capillarity as
mom & pop channels. Thus, the companies positioned themselves to ensure the best strategic
positioning, opening their stores near avenues, malls, supermarkets, and subways. We tried to
understand if there is any gap between Petz and Cobasi in this positioning issue. The companies were
very similar in price and quantity of products. Thus, we applied a minimum distance filter using more
than 80 shopping centers in the city of São Paulo and the 89 subway stations in the city. The results can
be seen below and corroborate the thesis that both companies are well-positioned.
Petz
Cobasi
Malls
Subways
Geographical Distribution; [m]
Avg. Distance Subway [m]
2500
2000
1500
Petland
1000
500
Petz
Cobasi
Zee.Dog
City's GDP
÷
GDP Reached by Megastore
=
Potential City
Petland
0
1000
1200
• Zee.Dog
Source: QGIS; IBGE; Companies' Data; Team 7
1400
1600
Avg. Distance Malls [m]
1800
2000View entire presentation