HT Media Investment Proposition
While HT Continues to dominate Delhi Market...
15-25 age group readership
60
50
40
51
48
45
30
40
20
10
°
Jul '07
Oct '07
Mar '08
Oct '08
Readership %
60
55
50
54
51
53
45
40
35
30
25
20
Jul '07
Oct '07
Mar '08
Oct '08
SEC A readership %
Source: ATP
60
55
50
54
54
51
45
40
35
47
30
25
20
Jul '07
Oct '07
Mar '08
☐ Oct '08
■
Strong Readership & Circulation
initiatives to retain & lead market shares
to continue
■ New targets & locations (Youths &
upcoming NCR)
■HT City re-launch - targeting youth.
with more colour & content;
■ Youth Centric approach with
initiatives such as Campus Calling,
Career Call, Job Fairs etc..
■ Significant local connect initiatives -
ILD, DSF, Luxury / Leadership
Summit etc..
■ Targeting double digit revenue growth
during the year
■ Pricing - lead by combo offers
■ Volume uptake strategies
(Marketing Solutions, BOOST
program etc. - draw non / low
advertiser segments)
IIHT Media
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