Investor Presentaiton

UGG OBJECTIVE Transform from reliance on one product into diversified and complete lifestyle brand ACTION 1) Establish a direct relationship with consumers 2) Use relationship to expand and evolve the brand 3) Utilize DTC to inform wholesale RESULTS • 280% growth in Men's* • 350% growth in Women's non-core* • Core classics now less than 25% of UGG revenue * Estimates from 12/31/10-12/31/15 UG

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