Q4 and FY19 Investor Presentation
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Deep-rooted relationships with farmers, nurtured over decades
Contact Farming
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A systematic process developed by KRBL to reach out to farmers at the field level and assist them from the time of procuring
agri-inputs/seeds till the time the product is ready to be sold in the markets.
Hand-holding the farmer every step of the way; both through On-field and Off-field support.
On-field support
Extension officers are assigned agri-extension routes in specific
areas in Uttar Pradesh, Uttarakhand and Punjab. Each route
comprises of 40-50 villages in a district.
Extension officers tour their designated districts and carry out
agricultural extension activities such as:
✓ Advising farmers on choice and treatment of seeds, nursery and
field preparation, cultivation
✓ Provision of quality seeds for cultivation
✓ Harvest and post-harvest assistance
Integrated Pest Management support - Pest identification, control,
monitoring and prevention.
Q4 and FY19 Investor Presentation
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KRBLLimited
Off-field support
Dissemination of information about agricultural practices,
modernization and crop management to the farmers without
imposing any terms and conditions on them.
Inform farmers of latest agricultural techniques, modern cultivation
technology, new varieties of pesticides and high yielding and
disease-resistant varieties of seeds.
Promote the use of hydroponic technology amongst farmers
through a partnership between KRBL and Ayurvet to engage in soil-
less cultivation of paddy nursery.
Participation in farmer meetings conducted by Kisan Vigyan
Kendras.
Organise in-house Kisan Mela with partners such as Bayer Crop
Science, Ayurvet and Mahindra etc.
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