Pilulka's Market Expansion and Innovation
4.7
ONLINE CUSTOMER BASE
Percentage of orders placed by
returning online customers
73.6% ) 77.8%
(2020)
(2022)
The total customer base of Pilulka is divided into:
a)
مدا
743 ths.
Number of online
customers in 2022
14%
Average annual
growth in the
number of online
Number of unique online customers who made
purchase(s) in a given year (thousands of people)
Actuals Forecast
1,600
1,304
1,131
1,200
982
852
customers
between
721 743
800
569
2020 - 2022
400
Online customers who are users of the online pharmacy and mobile app
b) Offline customers who are served by a network of brick-and-mortar pharmacies
Overall satisfaction with Pilulka's services is also reflected in the growth rate of its customer base
between 2020 and 2022, the number of Pilulka's online pharmacy customers grew by an average of
14% per year
In 2022, the services of the online pharmacy were used by:
0
2020
2021
2022
2023E
2024P
2025P
2026P
Distribution of customers of the online
pharmacy Pilulka.cz by gender and age
36%
a)
411,000 existing customers who have made at least one purchase in the past and made at
least one purchase in a given year (55% of the total number of customers served in 2022)
24%
Men
b)
332,000 new customers who made their first purchase on Pilulka in a given year (45% of the
total number of customers served in 2022)
12%
At the same time, nearly 78% of all online orders in 2022 were made by existing Pilulka customers.
The steady growth of this indicator over the past three years demonstrates a gradual increase in
customer loyalty
Women
0%
18-24
25-34 35-44 45-54 55-64 65+
+pilulka
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