Vittia Annual Report 2022
VITTIA
Vittia supports the 20th anniversary
celebration of the Coffee Quality Contest
The 20th edition of the Alta Mogiana
Region Coffee Quality Contest and the
4th Cerejas do Café Contest had their
award night on November 4, 2022, in the
city of Franca (SP).
Vittia was one of the main sponsors and
supporters of the event.
The Alta Mogiana Region is made up of 23
municipalities located in the states of São
Paulo and Minas Gerais. The Alta Mogiana
Region Contest is organized and carried
out by the Alta Mogiana Specialty Coffee
Producers Association (AMSC).
In this 2022 event, after months of
harvesting and preparing the coffees, the
final result was announced in a ceremony
at Espaço Cedro, in Franca (SP), with
more than 300 guests, including 70
producers present and contest finalists.
The celebration of the contest's 20th
anniversary was permeated with emotions
and tributes. This edition of the competition
received a total of 127 samples for the
"Natural" and "Controlled Fermentation"
categories - a new category, which values
the producer who invests in technologies
in grain post-harvest.
In the 4th Cerejas do Café Contest, aimed
at producers in the region, through the
Grupo de Mulheres do Café, 36 samples
were entered, also divided into the
"Natural" and "Controlled Fermentation"
categories.
The pre-selection of the competitions
was carried out by tasters from the
region, who scored the coffees in the
sensory evaluation methodology of the
Cup of Excellence, the main world
competition. At the end of the contests,
ten national judges were selected for the
classification, with the coordination of
the main judge, Júlio Ferreira, partner-
owner of Doca Complexo Cafeeiro, and
Mogiana Assessoria.
The top five in each category participated in
an auction held shortly after the races, which
ended during the awards ceremony. In total,
BRL 137,150.00 were raised, a record
number for the region over the 20 years.
Annual Report 2022
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