Investor Presentaiton
å
Revenue/
omer/Month
e/Custom
31-60 Days
61-90 Days
91-120 Days
121-150 Days
INVESTMENT IN ADVERTISTING SPEND
RESULTS IN HIGHER REVENUE/CUSTOMER...
Wayfair.com Gross Revenue Per Customer Over Time
wayfair
18x$
16x$
14x$
12x$
10x$
8x$
6x$
4x$
2x$
ā¢
Customers acquired in more recent
periods consistently spend more over
time than customers acquired in older
periods
For example in the 6th month post their
initial order 2014 customers spent >2x
2011 customers
151-180 Days
181-210 Days
211-240 Days
241-270 Days
271-300 Days
301-330 Days
331-360 Days
391-420 Days
361-390 Days
421-450 Days
451-480 Days
481-510 Days
Time Since Initial Purchase
511-540 Days
541-570 Days
571-600 Days
601-630 Days
631-660 Days
661-690 Days
-2013
691-720 Days
721-750 Days
751-780 Days
7781-810 Days
811-840 Days
841-870 Days
871-900 Days
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