Unilever Strategy & Execution Overview

Segments of tomorrow - Surface Cleaners Cif Surface Cleaner current market size at $ 63 mln Growing at CAGR of 14.1% with accelerating growth rate 2.2 0.9 Per Capita Consumption US$ Surface Cleaner Market (2008) 0.5 Cif Cif Cream LEMON partides cream micro particles Removes toughest dirt with minimum effort Tough CLEANING minimum EFFORT Tough CLEANING minimum EFFORT Cif Cream mowe Extensive TV plan Extensive sampling Philippines Thailand China Print to drive engagement and education 360° High In-Store visibility Deployment Large Scale demos plan Modern trade prioritization Digital and Sms plans All India Presence 52,000 stores 0.01 India Source: Euromonitor

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