Acquisitions and Financial Overview

% of US Addressable Market HSB: A PENETRATION STORY North American Penetration Opportunity(1) 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1945 1955 1965 1975 1985 1995 2005 Central Air Conditioning Portable Generators Home Security Alarms (professionally monitored) Home Standby Generators 2015 2020 86.9% GENERAC 26.0% Aging Population Fits Demographic • ~65% of buyers age 60 and older • ~Median home value of approximately $425k • ~80% retro-fit application ~$130K median household income • Between 8-10% replacement units. 16.1% 5.0% Every 1% of increased penetration equals ~$2.5 billion of market opportunity (1) Source: Company estimates; based on addressable market for HSB generators consisting of all single-family detached, owner-occupied homes valued > $125K; portables and central A/C use all single-family homes regardless of value; penetration rate for home security alarms was estimated from a variety of industry sources and focuses on the professionally monitored market. 21

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