Employee Activism: From Risk to Asset
3 IN 4 INVESTORS WOULD USE
AGGRESSIVE ACTIVIST MEASURES
Percent who agree, among U.S. investors
Specific ways their firm is trying to be more activist
Collaborative approach
Asking to meet with company management
Actively seek audience with the board
95%
+ 2pt increase
since 2020
We are more interested in
taking an activist approach
to investing
Moderate activist measures
Submit ESG proposals
Vote against executive compensation
Nominate candidates; withhold votes from board members
Aggressive activist measures
Pressure management for operational/governance changes
Publicize concerns with company strategy
77
74
91
2021 Edelman Trust Barometer Special Report: Institutional Investors. Q7: Please indicate the extent to which you disagree or agree with the following statements regarding shareholder
activism (Tracking). Showing T2B Agree. Q8. You indicated that your firm is more interested in taking an activist approach to investing. Specifically, in what ways is your firm trying to be more
activist? Base: United States n=100
Edelman
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