BuzzFeed Inc. Entertainment & Culture Presentation

BuzzFeed Inc. Definition of time spent. We define "Time Spent" as the time audiences spend engaging with our content across our owned and operated US sites, as well as YouTube and Apple News in the US, as measured by Comscore and on Facebook, as reported by Facebook. (Instagram and TikTok offer limited revenue sharing opportunities, and are not reflected in our time spent metric.) 29 29

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