Investor Presentaiton

OPPORTUNITY FOR GROWTH IN HIGHER-MARGIN SERVICES The addition of new services provides a more compelling offering to penetrate Corporate Events and Conferences where AV is a larger portion of total spend Total Addressable Market by Service¹ ~$2.6B ~$1.8B ~$3.4B Total Addressable Market Event Technology 0.2 0.05 0.4 $0.7B 0.4 0.5 Audio-Visual Core Services Contracting Services 1.9 1.2 Design & Build Creative/Strategic Exhibitions 1.7 $2.6B 1.3 $4.5B Conferences Corp Events 1 Total addressable market for events with more than 1,000 attendees in North America and the UK (GES' major markets) based on internal estimates. VIAD MARGIN AV is required to penetrate Corporate Events and Conferences Cross-sell opportunities exist Event Technology can be a larger addressable market worldwide with a SaaS model 17

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